Sprint Sues AT&T Over’5G E’ Branding

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Sprint Sues AT&T Over '5G E' Branding

Sprint sued AT&T overdue on Thursday, saying that it had been misleading consumers into believing that they had been using fifth production or 5G wireless network, a technology which hasn’t yet been widely deployed.

Though consumers are still on 4G network, AT&T is calling 5G Evolution, Sprint said in the suit.

5G can offer data speeds around 50 or 100 times faster than 4G networks.

Smartphones running on both the Android and Apple’s iOS platforms are wearing”5G E” for AT&T clients, though those telephones aren’t equipped to support 5G.

Sprint explained that a poll showed 54 percent of AT&T’s consumers considered their”5G E” system is exactly the same as or greater than a 5G system and 43 percent said if they buy an AT&T phone these days, it would be capable of running on 5G.

“We shall fight this lawsuit while continuing to set up 5G Evolution along with standards-based mobile 5G. Customers want and deserve to know when they are getting better rates,” AT&T stated in reaction to the lawsuit.

5G Evolution and the 5GE indicator let customers know when their device is in an area where speeds up to twice as fast as standard LTE are available, AT&T said.

Last month, Sprint said it intends to launch 5G smartphones with Samsung Electronics Co Ltd in the United States during the summer, while rival Verizon Communications Inc at December also divulged similar plans for its first half of 2019.

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