Sony on Thursday launched the A7 III camera India using a newly-developed 24.2-megapixel back-illuminated Exmor R CMOS image sensor, expanding its entry full-frame mirrorless offerings in the country. The new camera, that was announced globally last month, will go on sale starting March 26 with a cost of Rs. 1,64,990 (body only).
Even the Sony A7 III is designed to supply a fast-shooting experience at around 10fps speed under a committed high-speed mode which may be accessed with a mechanical shutter or in silent shooting. There’s also AF policy of around 93 percent. Further, Sony has provided a 693-point focal-plane phase-detection AF system (PDAF) that was introduced on the A9, encouraging 425 contrast AF points. The camera comes with an upgraded BIONZ X processing engine that is claimed to boost processing rate by almost 1.8 times in contrast to A7 II.
Sony has provided an ISO range of 100-51200 (expandable to ISO 50-204800 for still pictures) and 15-stop dynamic array at low sensitivity settings. The A7 III packs high-precision stabilisation that employs a built-in stabilisation device, gyro sensors, and algorithms to attain a 5.0-step shutter speed benefit in a system that’s touted to compensate five kinds of camera shake with a wide assortment of lenses.
The upgraded picture processing engine to the Sony A7 III supports continuous, precise AF/auto exposure monitoring for up to 177 standard JPEG images, 89 compacted RAW images or 40 uncompressed RAW images. Also, the camera has 4K video recording support across the full width of this full-frame image sensor. There’s also 4K HDR support in addition to choices such as 120fps high-speed video in 1080p also as S-Log2 and S-Log3 colour profiles.
For a simple focus experience, the Sony A7 III has a multi-selector and a joystick to allow users move the focusing points in a frame quickly. There is also touch focus service as well as AF availability in Focus Magnifier mode, and also an ‘AF On’ button. The camera includes a 2.3-million-dot XGA OLED viewfinder and a touch-supported LCD screen. There are also dual media slots, with a single supporting UHS-II type SD memory cards.
The A7 III additionally includes a customisable ‘My Menu’ attribute which allows users to register up to 30 menu items for immediate recall. The battery life on the A7 III was extended as well compared with its predecessors, with up to 710 shots per charge. Sony India asserts that the camera provides world’s greatest battery life for any mirrorless camera.