Apple Continues to Lead Global Tablet Market since Amazon Takes Third Spot: IDC

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Apple Continues to Lead Global Tablet Market as Amazon Takes Third Spot: IDCSamsung maintained its position as the second top tablet manufacturer and Amazon.com became the third largest pill manufacturer in the next quarter, said the IDC’s Worldwide Quarterly Tablet Tracker on Friday.

Slate tablets accounted for the majority of the market with 31.6 million units, down 7.9 percent from the preceding calendar year.

Detachable pills also decreased, down 13.1 percent in the previous calendar year, to account for 4.8 million unit shipments.

“The removable marketplace has failed to see expansion in 2018, a worrying trend which has plagued the category off and on since the end of 2016,” explained Lauren Guenveur, Senior Research Analyst for IDC’s Tablet team.

With 26.6 percent, Apple continued to direct the pill market with almost double the shipments of its nearest competitor.

The refreshed $329 iPad with Pencil support that launched in late March continued to drive volume.

Samsung’s removable portfolio climbed , however that growth was outweighed by continued declines in the slate category. The company enrolled 14.6 percent market share globally.

Huawei at fourth spot was the only firm among the best 5 to provide year-over-year tablet shipments growth in 3Q 2018.

Lenovo rounded out the top 5 with 2.3 million units shipped in the third quarter, a decrease of almost 25 percent in comparison with a year ago.

“Not only do these markets go in sync with one another, but also the decreasing margins and total decline, especially in slate pills, has led to the top five firms capturing a bigger share as many tiny sellers have exited the space,” he explained.

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